Wednesday, October 17, 2007

How to organize your exhibition

If you arrange your own exhibit you must have objectives, a strategy and a
detailed plan.

The first thing to do is to research the trade fair. Find out which other
businesses will be exhibiting and the number and type of customers
expected. This will help you design a strategy and develop realistic
objectives.

When devising objectives and strategy you should consider :
- Who you are targeting.
- The information you want to provide to visitors to your stand.
- How you want to differentiate yourself from your competitors.
- How you will promote or display your products.
- The materials you will use to build your display.

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